Part of the reason that I started this blog is because of a blog by Seth Godin. 

One of the subjects he riffs on a lot is that of generosity. And specifically a generosity that isn’t about what we get back, but one that has a value in and of itself. A generosity that makes the world a better place. One that changes our own personal worlds too. Because when we live generously, we ourselves get transformed in the process. 

I thought I’d link to a recent blog of his in which he shows how we sometimes (all of us do it sometimes…I plead guilty) think we’re being generous when actually we’re not. 

The reciprocity hustle