My wife is supposed to be spending a few days doing work online while we are away in the Netherlands. We’ve been on a very special journey, which you too may have experienced. It involves trying to sort out the technical problems which need to be overcome to make this sort of thing happen.

You’d think, in this day and age…….etc, etc … your call is important to us … failure to listen…. two years later… solution not found….blah, blah, blah.*

Why is it that our/your/my particular issue is the one that nobody ever in the history of anything has ever experienced before?

Or is it, as they say, just us?

It’s not just us.

But it is true that many people, even in their area of expertise, struggle when everything isn’t exactly the way they think it should be. And so we end up with customer service peeps berating you, the customer, for being wrong.

We’re not wrong. We’re just ignorant in this particular area, and we need help.

And when the boot is on the other foot, this may be true of people looking for help from us.

Not wrong. Just Needing Help.



* This song is definitely “hammering the hook home”. 600 million views suggests we shouldn’t knock it. And maybe this isn’t the kind of song we want to write…but the primary lesson it offers…keeping things as simple as possible … should generally be on the list of songwriting “Things To Do”.