There is probably still a music industry that looks something like this.

And you may have heard that in the region of 60,000 songs are UPLOADED to Spotify everyday.

In the past the advice to songwriters was to write something universal. Something that everybody can relate to.

In a way, that is still the Holy Grail. But, for songwriters, a better aim in this day and age might simply be to try and write something that means something to one very specific person.

That would be a start.