Noise. 

Well, there really is a lot of it about on the Interweb.  And it’s hard to resist the temptation to scream, just a little bit more than anybody else, in order to get heard. 

Probably better though to find a room away from it all, somewhere, and sit down to play a quiet song. 

To coin a phrase, in the Land of the Loud, the Gentle Whisperer is King. Or Queen.