Small Circles Of People

An interesting blog here on an end to pop.

"The end of pop and the rise of the long tail and AI brings us back a century. Just like it used to be–small circles of people, not mass markets. But this time with endless choice”

I do think this summarises where we’re at quite plainly.

There are still some songwriters out there who are living in The Loop Of Eternal Promise in which they imagine a future with a hit song (s), a record contract, loadsofmoney!!!, and an interview on The Graham Norton Show.

For the rest of us I truly believe that “Small Circles Of People” are where our music is destined to be played, if we choose to embrace the challenge and find our own small circle.

And this is a good thing not a bad thing.

Firstly it presents us with musical goals that are realistic and achievable.

Secondly, we can be part of something that helps to build community and real life personal connections at a time when that is becoming something which is desperately needed.